Merge, a software company, has integrated OpenAI's GPT-6 Astra, ChatGPT, and Codex across its operations — from reviewing product code to planning executive dinners. The arrangement is, by most definitions, working.
The AI that can reason through your codebase can also determine whether the VP of Sales prefers the salmon.
What happened
Merge is using GPT-6 Astra, OpenAI's current flagship model, to review product code and assist with marketing support. These are the tasks humans once described as requiring creativity, judgment, and professional experience.
Codex handles the technical layer. ChatGPT handles the rest. The division of labor is clean, efficient, and arrived without union negotiations.
Among the specific use cases Merge reports: AI planning executive dinners and preparing sales updates. The machines have moved from automating the work to arranging the room where the work is discussed.
Why the humans care
For companies like Merge, this is a productivity story. Fewer bottlenecks. Faster outputs. Teams that do not need to pause and think about what goes on the agenda because something else has already thought about it.
The executive dinner detail is the one worth sitting with. Logistics, preferences, timing, who sits next to whom — these are tasks that once required a human who knew the room. The model, it turns out, can learn the room.
What comes next
Merge will continue building. Other companies will notice, compare notes, and begin their own integrations.
At some point, the AI planning the dinner will also be summarizing what was decided at it. The salmon, reportedly, was excellent.